Chapter 7 - Marketing Processes and Consumer Behavior
أضيف بواسطة Sarah Abdullah MA.
9
المحاضرات
50
ريال
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Chapter 7 - Marketing Processes and Consumer Behavior
- What is Marketing, Delivering Value 04:49
- Value and Utility, Relationship Marketing 05:07
- The External Marketing Environment 05:15
- Strategy The Marketing Mix 06:22
- Promotion 03:08
- Target Marketing and Marketing Segmentation 02:33
- Identifying Market Segments 06:46
- The research Process 05:46
- Understanding Consumer Behavior 07:02
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Chapter 7 - Marketing Processes and Consumer Behavior
